Brad Schmidt

Brad Schmidt AIFD, CFD

An acclaimed floral artist and holiday design mastermind, Brad Schmidt builds bold and beautiful arrangements for any occasion. He has designed massive floral events for award shows, corporate parties, celebrity functions and residences, showrooms, and even floral shops. Using fresh and artificial products, Brad creates jaw-dropping floral décor for companies all over the world. His magic touch and rare talent allow him to produce stunning arrangements that evoke a feeling of wonder.

Red, White, and Sparkle Christmas Tree

What Balsam Hill tree did you decorate for this theme and how did you start decorating it?
For this theme, I decorated the Silverado Slim. One of my favorite techniques when decorating trees is to start arranging ornaments and embellishments from the top going downwards.

What mix of ornaments was used?
The Red, White and Sparkle Ornament Set was perfect for this theme, with its combination of different textures and shapes, in a classic color palette of red, silver, and white.

What embellishments did you add and what did you like most about them?
I loved how well the accents complemented the color scheme. The Velvet Plum Blossom Picks, Iced Glitter Twig Picks, and Snowy Branch Picks worked beautifully, and also acted as filler wherever I noticed any areas that needed more decoration.

Were there any special techniques you used to pull off the distinctive look of the ribbons you used?
I first layered two ribbons together, placing the Silver White Dupioni ribbon with Jewels over the Red Velvet Glitter Ribbon. I then shaped them by forming 4 tight loops, which I tied with floral wire. I secured a few more of these to the tree and added swaths of Platinum Mesh Ribbon for an eye-catching rippling effect.

How would you describe your finished look?
It is timeless and traditional with its color palette, and yet it also has a modern feel to it with the shimmering metallic accents and combination of textures. The touches of frosted embellishments and cascading ribbons also added a whimsical look.


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